Small Business Tips: How to Invest Your Time to Grow

Getting your head down and getting things done is important - true, but it's not as important as understanding that only thinking this way can lead you to early failure in your start-up adventure or small business.


"They intoxicate themselves with work so they won’t see how they really are." - Aldous Huxley

So, what should you do to make sure you don't fall into this trap and maintain a strong and durable leadership of your small business?


Michael E. Gerber - Author of the

E - Myth makes a strong case why you should take time to be an entrepreneur, a manager and a technician - this way you see the business you run from all the right angles.



Be an Entrepreneur


Take time to be the visionary and the genius - take a step back, quiet the mind and think with ambition and nativity. It is your job to think of the impossible and bring it to reality. This is the mind-zone where you should be coming up with ambitious goals and objectives for your business. Imagine how your business looks 20 years from now if there are no barriers in the way.






Be a Manager


Image (BBC)

It's your job to take the impossible and bring it as close to existence as possible. You take the ambitious and unrealistic goals and objectives from the genius, entrepreneurial self and bring it as close to reality as you possibly can. You achieve this by building strategies, creating operational plans and processes striving for order and excellence in everything you do.




Be a Technician


You get things done. You get on with the task at hand - taking on a set of instructions and executing those to perfection makes you the fuel that keeps the business going. You are a detrimental part of an operating business, without you nothing gets done.







If you have a difficulty managing your time try some of these timeless tested tips:


  • Delegate tasks. We often try to take on everything ourselves believing it's the cheapest and most reliable approach.

  • Prioritise some time each week to think from a perspective of an entrepreneur, a manager and a technician. Note down what you gained from it.

  • Avoid stress. Find a mindfulness technique that helps you switch off and reset.

  • Avoid multitasking. You are much more efficient focusing on one task at a time.


If you are not already thinking about your business with this approach, give it a go!

It can act as a refresh button and be great way to start fresh - making sure the hard work you put in fits into the bigger picture of where you want your small business to be.


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